Tuesday, April 26, 2011

MMK Museum für Moderne Kunst in Frankfurt/Main is showing how fashion changes our view of the world. In the 1990s, the fashion scene fundamentally reinvented specifically the medium of photography. That decade gave rise to a new generation for whom personal identity, individualism and a self-defined style were of crucial importance. Back then, the joie de vivre of the generation of 20-30 year-old creative minds thrived on music, subculture, intimacy and fashion. A new notion of corporeality was being celebrated in the major capitals of the world, such as London, New York, Tokyo, Berlin and Paris. The protagonists of this era sought to distinguish themselves from the established art and fashion scenes, and develop an alternative, lived counter-culture. They felt that the overly artificial images of prêt-à-porter, haute couture and glossy fashion magazines needed to be overcome and replaced with “real life” pictures instead Youth-Culture. They thus collectively dismissed the notion of the beautiful, and tried to elide gender differences and other social conventions.

The exhibition at MMK demonstrates just how radical and innovative this new generation was and highlights the strong impact it has had on the visual arts to this very day. The complex show will present some 200 works of photography, original documents along with an extensive program of live events, illustrating the cross-fertilization and mutual influence of fashion design, photography and art. This is expressed first and foremost in magazines such as i-D Magazine, The Face, Six, Visionaire, and Purple. Ten photographers, all of whom are trailblazers of that decade, will showcase selected works and series in the rooms of MMK, with artists such Wolfgang Tillmans, Mark Borthwick, Corinne Day, and Anders Edström, choosing specific works from that era and presenting them in a new, contemporary context.

Vanessa Beecroft, Walter Van Beirendonck, Bernadette Corporation, BLESS, Mark Borthwick, Ayzit Bostan, Comme des Garcons, Susan Cianciolo, Maria Cornejo, Corinne Day Anders Edström, Jason Evans, Inez van Lamsweerde & Vinoodh Matadin, Helmut Lang Martin Margiela, M/M (Paris) Cris Moor Kostas Murkudis, Colier Schorr, Nigel Shafran, Jürgen Teller, Wolfgang Tillmanns,Yohji Yamamoto

Exhibition catalogue
The exhibition will be accompanied by a comprehensive catalog, published by Kerber Verlag. The catalogue contains countless images by the photographers and designers alongside ad campaigns from the 1990s, as well as key picture series and essays from magazines from that decade. The catalogue features an essay articles by among others Michael Bracewell, Jason Evans, Antje Krause-Wahl, Jule Hillgärtner, and by exhibition curator Sophie von Olfers, as well as interviews with Helmut Lang and artist Sarah Morris.

Jürgen Teller

Corinne Day, Kate Moss – Sommer of Love, 1990

Wolfgang Tillmans, 1992,Lutz & Alex sitting in the trees

Kostas Murkudis, backstage at Le Trianon in Paris, photo


Cris Moor, Thu Sept. 22 1994.

Jason Evans, Strictly, 1991

Purple Prose 6, 1994, Vanessa Beecroft Performance

Nigel Shafran, Cyclops, 1989

Corinne Day, Tania colouring her hair, 1995

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